Social Media Case Studies
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Differentiation
How e.l.f. Cosmetics and Rare Beauty use social media to differentiate their brands through culture, community,…
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Built to Spread, Not to Mobilize: The Breast Cancer Meme’s Missing Step
by Devon Hollawell Have you ever shared something for a good cause, felt helpful for a…
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What Warby Parker Can Teach Us About Marketing That Actually Connects
By Devon Hollawell Have you ever wondered why some brands seem to have customers who willingly…