Social Media Strategy
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Differentiation
How e.l.f. Cosmetics and Rare Beauty use social media to differentiate their brands through culture, community,…
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Orkut Built the Community. Then It Stopped Listening.
Orkut built one of the largest online communities of its time, especially in Brazil. Its rise…
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Weixin: The All-Inclusive Social Media Experience
Weixin didn’t win by asking consumers to do more. It created an ecosystem that made everyday…