social-media
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Orkut Built the Community. Then It Stopped Listening.
Orkut built one of the largest online communities of its time, especially in Brazil. Its rise…
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Weixin: The All-Inclusive Social Media Experience
Weixin didn’t win by asking consumers to do more. It created an ecosystem that made everyday…
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Built to Spread, Not to Mobilize: The Breast Cancer Meme’s Missing Step
by Devon Hollawell Have you ever shared something for a good cause, felt helpful for a…
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What Warby Parker Can Teach Us About Marketing That Actually Connects
By Devon Hollawell Have you ever wondered why some brands seem to have customers who willingly…